Pendulum Concept

Friday, September 10, 2010






The first-ever mechanical movement without hairspring

Developed and constructed in-house by TAG HEUER

A MAJOR WATCHMAKING INNOVATION!

During its 150 years at the forefront of the Swiss avant-garde, TAG Heuer has written some of the most important chapters in the history of mechanical watchmaking — from the oscillating pinion patented in 1887 to the groundbreaking 1/100th-of-a-second precision of the Calibre 360 chronograph in 2005.

Technological advancements like this point to one underlying truth: TAG Heuer does not innovate for innovation’s sake. The brand’s passion for the avant-garde is an essential element of its DNA and history, and the driving force of its R&D strategy.

TAG HEUER R&D OBJECTIVES IN THE 3RD MILLENNIUM: TO PROGRESSIVELY RE-INVENT THE THREE ELEMENTARY PRINCIPLES OF WATCHMAKING — ENERGY, TRANSMISSION AND REGULATION

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